Your Cart

ADKAR® Change Management Model

Ever felt the ripple effects of change in an organization? Remember how bewildering it was, like trying to find your way in a new city without a map? That’s where the ADKAR model steps in as our GPS for change management!

Introduction to Change Management

In the realm of effective change management, the Prosci ADKAR model stands out. A brainchild of Jeff Hiatt, this model is based on real-world insights and serves as a premier model for change at both individual and organizational levels. It simplifies the complexities of transformation, emphasizing that change requires specific steps and that change must reach each goal set. Central to the model is its five components, ensuring that just understanding change necessary doesn’t mean they want that change. Ultimately, the ADKAR model is outcome-oriented, aiding leaders and change teams in guiding their organizations. If you’re seeking a reliable management model in your organization, ADKAR could be the one-stop solution for every change challenge.

Free Download (17 Templates)

Step-by-Step Guide to the ADKAR® Change Management Model

Navigating organizational change can often feel like threading a needle in the dark. The model, an integral part of Prosci change management methodology, can illuminate your path. Think of it as the robust framework that change leaders often turn to, to manage change effectively. Let’s dissect this individual change model.

1. Awareness: Recognizing the Necessity for Change

  • Definition: Awareness is the understanding of why the change is needed.
  • Methodology: Start by disseminating the reasons behind the impending change. This could be market shifts, customer demands, or technological innovations.
  • How to Use the ADKAR Method Here: Use forums, town-hall meetings, or circulars to explain the imminent change and its rationale.
  • Role of Change Leaders: Change leaders need to get everyone on the same page. They should ensure that the team understands that just because a change should be made doesn’t mean it’s universally accepted. Hence, effective communication is pivotal.

2. Desire: Fueling the Will to Adopt the Change

  • Definition: Desire relates to the personal motivation or desire to change. It’s about making employees want to be a part of the change process.
  • Methodology: Understand personal drivers. What would facilitate change for one individual might resist change for another.
  • Applying the ADKAR Model: Host team discussions, one-on-one counseling sessions, and training programs. These should be helmed by change management teams or change leaders to limit resistance to organizational change.
  • Prosci’s Change Management Certification Program Tip: Often, understanding the benefits of the change can turn naysayers into advocates.

3. Knowledge: Acquiring the Skills and Know-How

  • Definition: Knowledge is the information and training required to make the change.
  • Method to Implement Change: Conduct training sessions, workshops, and offer resources.
  • Using the ADKAR Change Management Techniques: Start by designating change leaders who’ll act as knowledge bearers. They can then pass on the skills to make the change to others.
  • Milestone in the ADKAR Model: This is a crucial knowledge milestone in the ADKAR model. Only when employees know how to change successfully, can the next steps be taken.

4. Ability: Demonstrating the Change in Action

  • Definition: Ability is the demonstration of the change, ensuring that the change is happening successfully.
  • Change Management Plan: Employees should be encouraged to put the ADKAR model into practice. They should be provided with tools, resources, and the support to implement change.
  • Facilitating Change: Facilitate change by setting clear milestones. Remember, for change to be successful, individuals in the change management process should display the capability to perform new skills or behaviors.

5. Reinforcement: Ensuring the Change Sticks

  • Definition: Reinforcement involves measures to ensure that the change doesn’t revert, and the change is sustained.
  • Change Management Activities: Celebrate small victories, recognize and reward those who champion the change. This will make sure that the change goes beyond just implementation.
  • Incorporating the ADKAR Model: Use feedback loops, continuous training, and offer free ADKAR resources to support the change long-term.
  • Insight: Successful change management practitioners always stress the importance of reinforcement. It ensures the organization doesn’t relapse into old patterns.

By understanding and applying the ADKAR model of change management, businesses can navigate the often-turbulent waters of organizational change more seamlessly. So, are you ready to put the ADKAR model to work in your organization? Remember, change happens one step at a time. By following this structured approach, not only will you understand why a change is necessary, but you’ll also be equipped with the tools for implementing effective change.

Benefits of Using the ADKAR® Change Management Model

  1. Targeted Interventions: The ADKAR acronym emphasizes individual and organizational change, enabling precise and customized solutions.
  2. Sequential Steps: The model’s foundation is that its five components ensure a systematic progression. Each stage of the ADKAR model is completed before transitioning to the next, ensuring no one change is overlooked.
  3. Clear Metrics: Change may often seem intangible, but the ADKAR model is primarily designed with clear indicators. This model helps organizations measure and monitor the progress of change within their systems.

Real-World Application of ADKAR® Model: Implementing a New Software System

Company Background: XYZ Corp, a mid-sized e-commerce retailer, has decided to transition from their current inventory management system to a more advanced cloud-based solution. The shift aims to improve stock management accuracy and expedite delivery processes.

Step 1: Awareness

  • Conduct a company-wide meeting, presenting data on the inefficiencies of the current system. Use metrics that show how the current system causes delays and potential revenue loss.
  • Share testimonials or case studies from similar companies that successfully made such changes.

Step 2: Desire

  • Host workshops where teams can see the new system in action. Allow them to understand the benefits firsthand and voice their concerns.
  • Highlight how the new system will ease their daily tasks and contribute to the company’s overall success.

Step 3: Knowledge

  • Organize training sessions for different departments. The sessions should be hands-on, allowing employees to get a feel for the new system.
  • Provide detailed manuals and online resources for self-paced learning.

Step 4: Ability

  • As the new system is rolled out, set up a helpline or an IT support team dedicated to addressing any challenges employees face.
  • Monitor the adoption rate. Recognize and reward departments or individuals who display exceptional adaptability.

Step 5: Reinforcement

  • Gather feedback after a few months. Address any teething issues and celebrate the positive impacts – quicker delivery times, improved stock management, etc.
  • Continuously remind the staff of the initial reasons why the change was necessary and the benefits they’ve witnessed since its implementation. This will sustain the change and prevent fallbacks to old methods.

By adhering to the five ADKAR steps, XYZ Corp can ensure the software transition is not just technically successful but also embraced and effectively used by its employees. This example provides a tangible illustration of how the ADKAR model guides an organization through the intricacies of change.

ADKAR® vs. Other Models

While ADKAR zeroes in on individual change, models like Kotter’s 8-step emphasize overarching organizational tactics. Each shines in its domain; opt for what aligns with your organization’s philosophy.


Who created the ADKAR model?

Jeff Hiatt, the founder of Prosci, created the ADKAR model.

Is the ADKAR model suitable for all organizations?

While ADKAR is versatile, it’s essential to evaluate its fit based on an organization’s unique needs and culture.

What is the first step in the ADKAR model?

The first step is ‘Awareness’ of the need for change.

How is ADKAR different from other change management models?

ADKAR is centered around individual change, whereas other models might focus more on the organizational level.

Can I skip a step in the ADKAR model?

It’s not recommended. Each stage is crucial for the success of the subsequent one.

Leave a Reply