The “Thank you” slide is the final part of your presentation. The way you finish it will affect the overall impression of your presentation. In this post, I’ll explain in detail why “thank you” slides are needed, how to use them effectively and correctly, and how to create one.
How to finish a presentation?
All presentations differ in content and purpose, but good presentations always have a similar structure. The start of the presentation poses a question where the problem or task is outlined. The middle of the presentation gives information, solutions, and usage cases. The end of the presentation is a wrap-up. The “thank you” presentation slide is the final part of the presentation and can solve several problems:
- “Thank you” questions slide: the audience may have questions after the presentation, and this slide can serve as the start of a “live” discussion.
- The issue raised in the presentation might be very wide and cannot be fully covered in the presentation. The final slide provides additional sources of information.
- The “next step” you expect the audience to take. This method is often used by marketers to encourage the user to take some kind of action. For example, “Subscribe,” “Leave your email,” “Sign up for a course,” or “Become an affiliate.”
- A question or quote can serve as a trigger for independent reflection on the problem posed in the presentation.
- Provide contact information. Your audience may have questions after the presentation is done, so they may like an opportunity to collaborate or ask for more information.
- A link to your presentation online is useful if your presentation contains data that needs to be analyzed and reviewed in more detail, or, for example, has links to other resources.
A “thank you” slide can do several things at once. For example, provide contact information and a link to download the presentation. I don’t recommend using more than 2 types of content, as it will make the slide difficult to understand.
“Thank you” slide ideas’
These are 6 ideas and tips on how I myself use “thank you” slides to increase the effectiveness of my presentation. But in any case, I recommend you test different ways for yourself, because the best way is the one that best meets the needs of your audience.
This is basic information. Include your address, hours of availability, and social media links. A block with contact information does not induce the user to do anything, but gives them an option to contact you, clarify the details of the presentation, and ask questions.
A link to download or view the presentation with a QR code
This is a great way to increase audience engagement after the presentation is over. Especially if your presentation contains valuable information and links. Use a QR code so your audience has easy access to the links.
- Upload a PDF version of your presentation to cloud storage (Google Drive, OneDrive, Drop box, iCloud), or a specialized service (Slideshare).
- Make sure you have allowed access to view the presentation.
- Copy the link.
- Use QRcodemonkey or other to generate a QR code.
- Insert the QR code into your presentation. Note that the QR code must be large and easily scannable, even from a far distance.
QR-code technology is supported by almost all smartphones. The user just needs to focus their camera on the image of the code, then the QR code is detected and the link opens in the browser of the smartphone.
Personal social networks with a “next step”
Give users links to your social networks on the topic of the presentation. For example, you could invite users to join your Facebook group, subscribe to your Youtube channel, or view your Pinterest board. It’s important to tell the audience the benefits and advantages of this action. For example, you can tell them that you regularly post case studies on the subject or share the project’s progress in your Telegram channel.
Use built-in social networking QR codes to quickly subscribe to your channel, account, or group.
Website address, e-mail subscription
If your presentation is part of a marketing strategy (sales funnel), you can invite users to sign up for the newsletter. To do this, provide the web address of a subscription form or the email.
How to use email to sign up for the newsletter:
- Create an email address with simple spelling.
- Invite the audience to subscribe by sending an email to the address.
- You can have emails received automatically added to your list or you can do it manually.
This is an easy way to track your effectiveness as you can easily count the number of new subscribers.
If you are selling something or offering a paid service or course, a discount coupon at the end of your presentation can increase your conversion rate. Place the discount coupon on the “thank you” closing slide and let viewers take a picture of it. Be sure to mention the terms of the discount, for example: a time limit or limited availability, and only when you show a photo of the coupon.
If you do not have a goal of selling something, or convincing others to subscribe to social networks or an e-mail mailing list, your task is to involve the audience in the presentation as much as possible. A quote is the best way to leave some space for self-reflection. The important thing is that the quote should exactly reflect the idea of the presentation.
How to evaluate the effectiveness of a “thank you” slide?
If your presentation calls for a “next step” from your audience, you need to understand how well you did.
The “next step” is always some kind of action (call to action): going to a website, downloading a presentation, subscribing to social media, or sending an email. To keep track of how many of these actions you get, you can use services such as Service 1 and Service 2. Every time a user clicks a link, the service counts it. So you can understand the effectiveness of the presentation and make tests to select the best “thank you” slide with the highest conversion rate.
Design examples for “thank you” slides
HiSlide has a section with designs for “thank you” slides. You can use them in your presentations to get more audience engagement and higher conversions. Beautiful “Thank you” slides differ in styles, but you can change the colors, fonts, and arrangement if you want.
- Formal “thank you” slide design. This design will match any presentation. Simple and without additional accents. Only important information and a minimal number of graphics.
- Business design “thank you” slide. A more strict and structured design in blue and green colors.
- Modern “thank you” slide design. A minimalistic and memorable design with an accent on typography.
- “Thank you” slide design with a quote. The quote is the dominant part of the slide and grabs the audience’s attention.
- Cute “thank you” slide design. Playful and not serious. Well, not all presentations have to be serious! You can easily change the colors of this slide and resize the elements.
The “thank you” slide is not a decorative element of your presentation or just a pretty picture. It’s a conclusion that should serve as a trigger for your audience to take action. A good “thank you” slide will help you stay in contact with your audience even after the presentation is over.
Do you use “thank you” slides? Share your methods of use in the comments below.
This post uses an image from the Storyset