Competitive Analysis Templates

In today’s dynamic market, understanding your competition is paramount. Our competitive analysis templates are designed to give you a comprehensive overview of your competitor landscape. Whether you’re using PowerPoint, Keynote, or Google Slides, our templates cater to every platform, ensuring you stay ahead in the game.

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Showing 25–30 of 30 results

Why Use Our Competitive Analysis Templates?

  1. Strategic Management: Dive deep into your competitor analysis and craft a robust business strategy.
  2. Marketing Insight: Identify direct and indirect competitors, uncover their marketing strategies, and tailor your content marketing efforts accordingly.
  3. SWOT Analysis: Highlight the strengths and weaknesses of your competitors, and pinpoint opportunities and threats in the market.
  4. Digital Footprint: Analyze competitors’ social media strategies and their digital marketing tactics to optimize your online presence.

Our powerpoint competitive analysis template helps businesses, especially marketing teams, to get a clear picture of the market. Whether you’re looking at product features, market share, or target audience, these templates provide a structured framework to assess and strategize.

Features of Our Templates:

  • PowerPoint market analysis: Tailored for those who prefer the familiarity of PowerPoint, this template helps you map out the competitive landscape.
  • Keyword and SEO Analysis: Understand your position in the digital space, from keyword strategies to SEO analysis.
  • Competitor Profile: A detailed competitor analysis template that lets you delve into the specifics of your main competitors.
  • Free Competitive Analysis Framework: For those on a budget, our free analysis template and free analysis tools are a boon. Download our free offerings and stay ahead of the competition.

Conducting a Thorough Analysis: A Step-by-Step Guide

1. Understanding the Process: The process of conducting a analysis is systematic and requires a keen eye for detail. This analysis helps businesses to pinpoint their position in the market and strategize accordingly.

2. Identifying Direct Competitors: Begin by pinpointing your direct competitors. These are entities offering a similar product or service. By understanding them, you can identify your competitive edge.

3. Exploring Indirect Competitors: Afterward, delve into indirect competitors. While they might cater to the same target market, their products differ. Their marketing channels and marketing and sales strategies can offer valuable insights.

4. Utilizing Templates and Tools:

  • PowerPoint Template: Use this template to create a visual representation of your findings. A powerpoint template is a great tool for presentations and team discussions.
  • Whiteboard Template: For brainstorming sessions, a whiteboard template can be invaluable. Jot down information about your competitors and map out strategies.
  • Competitive Analysis Spreadsheet: For those who prefer a structured numerical approach, our free excel based analysis spreadsheet is a boon. It’s free to use and can be tailored to your needs.
  • Competitor Analysis Tools: Equip yourself with competitor analysis tools. These tools can help you gather data, from pricing strategy to social media and web presence.

5. Gathering and Analyzing Data: Once you’ve gathered all the necessary data, use the matrix and perceptual tools to visualize the competitive landscape. This analysis framework allows for a comprehensive view of the market.

6. Additional Resources:

  • Free Template: For startups or businesses on a budget, our free template is a great starting point. It’s designed to help you identify key competitors and their strategies.
  • Competitive Intelligence: Stay updated with the latest trends and post on social media to gauge real-time competitor activities. This competitive intelligence can be a game-changer.
  • Analysis Example: For those new to the process, our analysis example provides a practical look into how seasoned professionals conduct their research.

A thorough analysis is more than just a task; it’s an ongoing strategy to stay ahead. Whether you’re using our template to help you get started or diving deep with our analysis framework, remember that knowledge is power. Stay informed, stay ahead.


In the world of business, knowledge is power. Our templates, whether free or premium, provide a competitive advantage. They’re not just blank canvases; they’re structured guides that help you understand, analyze, and strategize. So, whether you’re looking to create a analysis for a product or service, or simply want a free trial of our tools, we’ve got you covered. Dive in and uncover the secrets of your competitors today.