Pricing Policy and Strategy Templates

In today’s business landscape, setting the right price is crucial. A well-thought-out strategy can make or break your market position. Whether you’re a startup or an established company, understanding the nuances of pricing is paramount. Our collection of PowerPoint, Keynote, and Google Slides templates is here to guide you.

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Showing 1–12 of 26 results

Showing 1–12 of 26 results

Why Use Our Pricing Policy and Strategy Templates?

  1. Free and Premium Options: Whether you’re looking for a free template or a more intricate premium one, we’ve got you covered.
  2. Diverse Strategies: From market-penetration to value-based and cost-plus methods, our templates cater to every strategy.
  3. Clear Diagrams: Visualize your strategy with clear diagrams, charts, and images.
  4. Competitive Edge: Stay ahead of the competition with strategies that factor in competitor moves and market demand.

Key Features of Our Templates:

  • Market-Oriented Approach: Understand the market and customer perception to set the right price.
  • Dynamic Structure: Adaptable templates that cater to different business needs and environments.
  • Strategic Framework: From McKinsey pyramids to 3C models, get the best strategic insights.
  • Comprehensive Coverage: Dive deep into pricing policies like one-price, optional, and lining.
  • Practical Examples: Real-world examples to explain strategies and techniques.

Benefits for Your Business: A Deeper Dive

  1. Maximizing Profit and Market Share:
    • Profit Enhancement: By meticulously selecting the right pricing startegy, businesses can optimize their profit margins. This doesn’t just refer to increasing the cost of a product or service but understanding the volume dynamics.
    • Market Share Growth stratergies: With the penetration and skim strategies, companies can either penetrate deep into the market or skim the top layer of the customer base, respectively. This decision can significantly influence your share in the market.
  2. Value Proposition and Customer Orientation:
    • Product and Service Value: It’s essential to highlight the intrinsic validity your product or service offers. This isn’t just about the cost but the overall price in terms of quality, usability, and the problem it solves for the customer.
    • Customer-centric Approach: Using the 3C’s (Company, Customer, Competitor) model, businesses can orient their pricing strategi around the customer’s perceived flexible price and willingness to pay.
  3. Competitive Positioning in the Market:
    • Understanding Competitive Dynamics: Dive deep into stratagies that help in gauging the relationship between your product or service and that of competitors. This includes understanding the full spectrum of variable pricing strategies versus a uniform pricing approach.
    • Effective Market Penetration: By leveraging channel and corporate strategies, businesses can effectively penetrate different market segments. This is crucial for both retail and B2B businesses.
  4. Objective Setting and Goal Alignment:
    • Clear Business Objectives: Your pricing plan should include clear objectives that align with the broader corporate goals. Whether it’s volume-based or profit-based, having a clear definition is important.
    • Strategic Decision Making: Using tools like the strategie de penetapan harga, businesses can make informed decisions about their pricing scheme. This practice ensures that the pricing plan is not just about numbers but has a picture of the broader business landscape.

In conclusion, a well-structured pricing strategy is more than just setting a price. It’s about understanding the market, the competition, and your own product or service’s value proposition. By delving deep into these aspects, businesses can ensure they are not just competitive but also profitable.


In the world of business, price isn’t just a number. It’s a reflection of value, demand, and strategy. With our templates, you’re not just getting a presentation; you’re gaining a tool to navigate the complex world of pricing. Whether you’re looking to understand competition-based or cost-based strategies, or you want to delve into the difference between market-oriented and value-based approaches, our templates are your ultimate resource. Dive in and elevate your pricing strategy today.