4 Market segmentation levels

Market segmentation levels refer to the level of granularity at which a market is divided into smaller groups of consumers with similar needs or characteristics. There are four main market segmentation levels: broad, narrow, micro, and individual. Broad segmentation divides the market into large, general categories, such as geographic or demographic segments. Narrow segmentation divides the market into smaller, more specific segments, such as age or income groups. Micro segmentation divides the market into even smaller segments based on specific consumer needs or behaviors. Individual segmentation focuses on individual consumers and their specific needs and behaviors.