4 Types of Market Segmentation

This product can only be purchased by members.

Additional information

Aspect ratio


Support language



for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)



Market segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics. There are four main types of market segmentation: demographic, geographic, psychographic, and behavioral. Demographic segmentation is based on characteristics such as age, gender, income, and education. Geographic segmentation divides the market based on location, such as region, climate, or population density. Psychographic segmentation is based on personality, values, attitudes, and interests. Behavioral segmentation is based on consumer behavior, such as purchase history, brand loyalty, and usage rate.


There are no reviews yet.

Be the first to review “4 Types of Market Segmentation”

Your email address will not be published. Required fields are marked *