6W Scheme of Customer Analysis

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for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)



A premium blank slide presentation template designed for the 6W Scheme of Customer Analysis offers a streamlined and professional approach to understanding your audience. It features dedicated sections for each of the six Ws: Who, What, When, Where, Why, and hoW, allowing presenters to thoroughly dissect and present customer data. This customizable template is ideal for marketers and business analysts seeking to convey complex consumer insights in a clear and impactful manner, providing the foundation for strategic planning and decision-making.

Mastering Customer Analysis with Our Premium Slide Template

Unlock the potential of your marketing efforts with our 1 premium blank slide presentation template. This tool is meticulously designed for PowerPoint, Google Slides, and Keynote to help you understand and analyze your customer base effectively. With an aspect ratio of 16:9 and fully editable vector shapes, this template offers the versatility and professional design necessary for a thorough customer analysis.

Start by familiarizing yourself with the 6W model of customer analysis. This model will guide you through the 6 steps to understand your target market through customer research. The 6Ws include Who, What, When, Where, Why, and hoW.

Open the template in your preferred platform, whether it’s PowerPoint, Google Slides, or Keynote. Customize the slides to reflect your brand’s products and services. Use the editable vector shapes to tailor each slide to your marketing plan and customer profile.

Before you dive into the 6Ws, conduct market research to gather relevant information. This includes understanding the competitive market, market trends, and the overall market. Use customer surveys, analytics, and market research reports to gather data.

  • Who: Define your target customer and customer segments. Consider demographics, psychographic, and customer needs.
  • What: Describe the product or service you offer. Highlight how it differs from similar products or services.
  • When: Analyze the buyer journey stage and when a customer will decide to engage with your products and services.
  • Where: Identify where your potential customers are located and how they prefer to purchase your products.
  • Why: Understand the motivations and customer preferences behind purchases.
  • hoW: Look into the methods your target market uses to find and choose products and services.

With the completed 6Ws, use the template to perform a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. Analyze customer feedback and reviews to further understand your target market.

Use the insights gained to form marketing strategies and competitive advantage. Define your market segmentation and create a detailed customer journey map. This will guide your planning and execution for targeted digital marketing campaigns.

Benefits of Using Our Template

  • Streamlined Analysis: Our template simplifies the process of creating a comprehensive customer profile.
  • Competitive Insight: Gain a deeper understanding of the competitive landscape and market share.
  • Targeted Strategies: Develop marketing strategies that resonate with individual customer needs and preferences.
  • Time and Budget Efficiency: Save time and budget in preparing for market analysis and marketing plan development.

It’s important to note that understanding your customers is an ongoing process. Regularly update your template with new customer behavior, market trends, and competitive pressure to stay ahead. Use this tool to continuously learn a lot about your target market and refine your approach for maximum impact. With our premium template, you’re equipped to make informed decisions and create the right marketing tactics to purchase your products and foster a positive customer experience.


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