6W Who are Our Current and Potential Customers

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Aspect ratio


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for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)



A premium blank slide presentation template for identifying current and potential customers provides a sleek and professional canvas to showcase key demographic and psychographic data. This template is designed to help users pinpoint and understand their target market through engaging visuals and customizable sections. It enables presenters to effectively outline who their current customers are while also exploring potential customer segments, their needs, preferences, and behaviors, ensuring a comprehensive understanding of the market landscape.

Unlocking Customer Insights with Our Premium Slide Template

In today’s competitive market, understanding your customers is crucial to grow your business. Our premium blank slide presentation template is designed to help entrepreneurs and business owners gain valuable insights into their current and potential customers. With features tailored for PowerPoint, Google Slides, and Keynote, this high-quality tool is an effective way to get to know your customer base and develop a robust customer strategy.

Step 1: Discover the 6W Model

The 6W model is a foundational concept to help you understand your customers. By using our template, you can dive deep into questions like Who are your customers? What do they need? When do they purchase your product or service? This approach provides actionable insights to enhance your customer experience.

  • Aspect Ratio: Enjoy a 16:9 aspect ratio, perfect for most display screens.
  • Editability: Full editable vector shapes allow for complete customization.
  • Compatibility: Works smoothly with PowerPoint, Google Slides, and Keynote.

Step 2: Segment Your Audience

Effective segmentation is a great way to get to know the diverse needs and preferences of your customer base. Use our template to categorize your existing customers and potential markets geographically, demographically, and based on consumer behaviour.

Step 3: Conduct Surveys and Collect Feedback

Surveys and customer feedback are invaluable tools for any small business. Our template guides you on how to conduct surveys effectively, be it via SurveyMonkey, Typeform, or face-to-face interactions. Learn how to ask targeted questions for better service and understand the individual needs of your customers.

Step 4: Analyse and Act

Turn your data into actionable insights. Use analytics tools like Google Analytics to understand how customers interact with your brand via social media or your website. This analysis is a surefire way to help companies make informed business decisions and improve customer relations.

  • Gain a better understanding of your customer’s needs and pain points.
  • Develop targeted promotion strategies, like offering discounts or sending out a newsletter.
  • Enhance customer loyalty and encourage them to become repeat customers.
  • Learn from both positive and negative reviews for continual improvement.

Every business, from small local shops to large organisations, needs to understand their customers to succeed. Our premium blank slide presentation template is a concise, informative, and thematic tool that brings together various ways to connect with your customers on a personal level. It’s not just about making a sale; it’s about building a lasting customer relationship.


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