AB Testing 6 Stages Funnel Template

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Aspect ratio


Support language



for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)



An A/B testing template is a systematic framework used by marketers and developers to compare two versions of a webpage, email, or other digital asset to determine which one performs better in achieving a specific goal. By splitting traffic between the two versions, one can gather data and analyze which variant drives more conversions, clicks, or other desired actions. Utilizing such templates can streamline the testing process, ensuring consistency and efficiency in deriving actionable insights.

AB Testing 6 Stages Funnel Template: A Comprehensive Guide

Dive deep into the intricacies of A/B testing with our specialized funnel template, designed to aid your marketing team in maximizing your conversion rate. A/B testing, also known as split testing, is a methodical approach to enhancing your website’s performance by comparing two versions of a landing page, email, or other digital assets.

1. Introduction to the Template

Our free template is compatible with PowerPoint, Google Slides, and Keynote. It boasts a crisp aspect ratio of 16:9, ensuring that your presentations look professional across all platforms. What makes this even more appealing is the full editable vector shape, letting you customize the template to your specific needs.

2. Setting Up Your Hypothesis

Before diving into the testing process, set a clear hypothesis you’d like to test. This may be something like, “By changing the call-to-action color, we can increase the conversion rate.” Your hypothesis should always relate back to your primary metric or marketing goals.

3. Determining Sample Size and Test Duration

Using tools like a calculator, you can determine the sample size needed for your A/B test. This ensures that your test results are statistically significant. Remember, the number of website visitors you need to run the test can influence the duration of your testing plan.

4. Creating Test Variations

Once you have your hypothesis in place, create your test variations. These could be different designs of landing pages, email headers, or any other asset you want to test. Your marketing team should always be looped in during this stage to ensure alignment with overall marketing campaign objectives.

5. Monitoring Results and Analyzing Data

Your test results will be crucial in determining the next steps. Use charts and graphs from the template to help visualize the data for your team. Ensure you run a test of statistical significance to determine whether your results have achieved the desired outcome. If not, you might run another test or optimize your current variation further.

6. Making Informed Decisions

After analyzing the data, if one variation is outperforming the other, you’ll probably want to make it your primary version. Achieve this by disabling the losing variation and fully integrating the winning design. However, the process doesn’t stop here. Always be on the lookout for new elements you might want to test in the future. This template can help guide you through subsequent testing phases to optimize further.

Benefits of Using This Template

  • Optimize your marketing strategies and increase conversion rates.
  • Streamline your testing plan, ensuring that your testing goals are met systematically.
  • Get a clearer understanding of your primary metric and how different elements affect it.
  • Easily customizable, allowing you to modify the template based on what you’re running experiments on.

Our AB Testing 6 Stages Funnel template helps in laying down a structured approach to A/B testing. From formulating a hypothesis to analyzing test results, every stage is crucial. So, if you’re looking to improve conversion rate for your next marketing campaign, this free template might be your go-to resource. Sign up for a free account and start your journey towards conversion optimization today!


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