Advanced analytics vs business intelligence

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Advanced analytics and business intelligence are two important approaches for making informed decisions based on data. While BI focuses on providing organizations with a comprehensive view of their operations and performance, advanced analytics goes a step further by using advanced techniques such as machine learning, predictive modeling, and data mining to uncover hidden patterns and insights in large data sets. Advanced analytics can be used to support a wide range of business functions, from customer segmentation and marketing to fraud detection and risk management.


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