AIDA Model Vertical Funnel

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Aspect ratio


Support language



for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)



The AIDA model, which stands for Attention, Interest, Desire, and Action, is a popular framework for digital marketing. The model suggests that users must first be aware of a product or business, then become interested in it, then desire it, before finally taking action and making a purchase. By organizing marketing messages and calls to action in a vertical funnel, with attention-grabbing messages at the top and action-oriented messages at the bottom, marketers can guide users through the AIDA model in a structured and effective way. The AIDA Model Vertical Funnel is a powerful tool for any digital marketer looking to optimize their marketing campaigns for maximum conversion.


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