Additional information
| Aspect ratio | 16:9 |
|---|---|
| Support language | English |
| Versions | for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX) |
| License | Premium |
The AIDA sales funnel is a variation of the traditional sales funnel that focuses on the customer’s journey through the stages of Attention, Interest, Desire, and Action. It is a critical framework for businesses to understand when developing sales strategies. At the top of the funnel, you have activities that grab the customer’s attention, such as advertising, content marketing, and social media. These activities are designed to create brand awareness and generate interest in your product or service. In the middle of the funnel, you have activities that build interest and desire, such as personalized messaging, email marketing, and product demos. These activities are designed to educate and engage potential customers, building trust and authority. Finally, at the bottom of the funnel, you have activities that encourage the customer to take action, such as consultations, special offers, and purchase incentives. These activities are designed to close the deal and create a loyal customer. By understanding the AIDA sales funnel and aligning your sales activities around it, you can create a seamless and effective customer journey that drives revenue growth.
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