Ansoff Strategic Management Presentation Slide

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Additional information



Aspect ratio

16:9, 4:3


for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)

Support language


The Ansoff Strategic Management Presentation Slide is a visually compelling and informative tool designed for business professionals and strategists. It encapsulates the essence of the Ansoff Matrix, a vital framework for understanding market and product development. This slide is rich with graphics that clearly delineate the four growth strategies: market penetration, market development, product development, and diversification. It serves as an invaluable resource for guiding decision-making processes in corporate strategy meetings, offering a clear and concise depiction of potential growth avenues. Free to use, this presentation slide is a must-have for anyone looking to enhance their strategic planning toolkit.

Harnessing the Ansoff Strategic Management Slide for Business Growth

Introduction Understanding the Ansoff Matrix is key to mastering strategic management, and our free presentation slide offers an invaluable resource for this purpose. Ideal for PowerPoint, Google Slides, and Keynote, this slide is designed to enhance your strategic planning and decision-making processes.

  • Igor Ansoff, the father of strategic management, developed the Ansoff Matrix.
  • This tool is pivotal in understanding the dynamics of new market and new product strategies in relation to existing markets and products.
  • The slide includes a detailed representation of the four strategic options: market penetration strategy, product development strategy, market development strategy, and diversification strategy.

Features of the Slide

  • Aspect Ratio: Optimized for 16:9, ensuring a perfect fit for most display screens.
  • Editability: Fully editable vector shape, allowing customization to fit your specific business environment.
  • Application: Offers strategic management research insights and is applicable across various market segments.

How to Use the Slide in Strategic Planning

  • Step 1: Start by analyzing your existing business or the new business growth opportunities.
  • Step 2: Use the Ansoff Matrix to explore strategies for entering new markets or for developing new products.
  • Step 3: Evaluate the levels of risk associated with each strategy, from market share growth in familiar territories to the riskiest moves like strategies for diversification.

Benefits of Using the Ansoff Slide

  • Facilitates a clear understanding of strategic options available for both existing products or services and new products or services.
  • Helps in strategic thinking about new or existing markets, guiding the management team towards strategic success.
  • Acts as a framework to help your team evaluate growth alternatives and market share dynamics.

The Ansoff Strategic Management Presentation Slide is not just a visual aid; it’s a gateway to enhanced strategic marketing and market segmentation. As Igor Ansoff first published in the Harvard Business Review in 1957, this slide continues his legacy, offering a timeless tool for today’s businesses. Utilize this slide to guide your team through complex marketing strategies, aiding in the exploration of growth opportunities in both new or existing markets.


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