The essence of the brainstorm method is essentially that a group of qualified experts is gathered, but assessments and conclusions are made during the meeting. All experts are divided into two groups: the first generates ideas, and the second – analyze them. At the same time, it is forbidden to criticize this or that idea. The idea that most experts consider correct is chosen.
The method of “brainstorming”:
- sufficiently operative and reliable;
- maximum ideas in a short period of time;
- absence of any criticism;
- development, combination and modification of various ideas.
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