Business intelligence BI vs business analytics BA

Business intelligence (BI) and business analytics (BA) are often used interchangeably, but they are not the same thing. BI refers to the use of technology, data, and processes to deliver insights and information to support business decision-making. BA, on the other hand, involves the use of data, statistical models, and algorithms to gain insights and make predictions about business performance. BA is a subset of BI and requires more advanced analytical techniques and tools.