Petal Diagram PPT 3 Stage

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Additional information



Aspect ratio

16:9, 4:3


for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)

Support language


The petal diagram is a business model that is used to illustrate the customer journey. It helps to identify the customer’s needs and wants, and how satisfied they are with the products or services being offered. A petal diagram has three stages: discovery, evaluation and purchase. The discovery stage is when a customer becomes aware of a product or service and starts evaluating it. The evaluation stage is where they decide whether they want to buy it or not. And lastly, the purchase stage is where they actually make their purchase decision.


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