Classification Customers by Revenue, ABC Analysis

ABC analysis is a technique that businesses can use to classify customers based on their revenue contribution. The classification involves dividing customers into three categories: A, B, and C. A customers are the top revenue-generating customers and require the most attention and resources. B customers are the next tier of customers and require less attention than A customers, but more than C customers. C customers are the lowest revenue-generating customers and require the least attention and resources. By using ABC analysis, businesses can focus their marketing efforts on their highest revenue-generating customers and create more effective marketing campaigns.