for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)
Competitive analysis requires a comprehensive understanding of both internal and external sources of information. Internally, companies can analyze their own strengths, weaknesses, and performance metrics to understand their position in the market. Externally, information can be gathered from customer feedback, market research, industry reports, and monitoring competitors’ strategies and activities, offering insights into market trends and emerging threats or opportunities.
Understanding the competitive landscape is essential for any business strategy. Employing both internal and external analysis tools can provide a holistic view of your position in the market. This presentation provides an insight into these analyses, geared for PowerPoint, Google Slides, and Keynote, with an aspect ratio of 16:9, and fully editable vector shape capabilities.
1. SWOT Analysis: A Comprehensive Tool
2. PESTLE and PEST Analysis: Evaluating External Environment
3. Internal Analysis: Assessing Core Strengths
4. Competitor Analysis: Knowing Your Adversaries
5. Sources of Competitive Intelligence:
6. How to Use the Information:
For a deeper dive into each of these analyses and to learn how to conduct them effectively, check out our full suite of tutorials and white papers. Harnessing both internal and external sources of information will undoubtedly pave the way for strategic success.
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