Competitors Analysis Presentation Template

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Aspect ratio


Support language



for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)



Competitors analysis is a vital process in which businesses evaluate the strengths and weaknesses of industry rivals. By understanding their competitors’ strategies, offerings, and market positioning, companies can identify gaps, opportunities, and threats within the marketplace. This insight allows for informed decision-making, improved product development, and the creation of effective marketing strategies.

Competitors Analysis Template: A Comprehensive Guide

Competitive analysis is a crucial strategy for businesses to gain an edge in their respective industries. By understanding both direct competitors and indirect competitors, companies can ascertain their market position and devise effective content marketing strategies.

Why Use a Competitive Analysis Template?

A competitive analysis template is a structured document that helps streamline the process of assessing your competitors. This template helps you:

  • Identify main competitors in the industry.
  • Understand the competitive landscape and the market share held by key players.
  • Analyze strengths and weaknesses of competitors to discern your competitive advantage.

The Role of PowerPoint, Google Slides, and Keynote

These platforms offer multiple features tailored for competitive analyses:

  • Aspect ratio 16:9: Suitable for most presentation settings.
  • Full editable vector shape: Customize the template as per your brand identity and requirements.

While there are many free competitive analysis templates available online, selecting the right PowerPoint template or a Google Slides template ensures a smooth and professional presentation.

Key Elements of a Competitor Analysis Template

  1. SWOT Analysis: An essential analysis framework that evaluates the Strengths, Weaknesses, Opportunities, and Threats of competitors.
  2. Product or Service Overview: Compare product features, services, and unique selling points.
  3. Content Marketing and Digital Marketing Insights: Evaluate your competitors’ social media strategy, SEO competitors, and other digital marketing channels.
  4. Competitor Profile: Detailed information about your competitors, including market positioning and social media engagement.
  5. Market Analysis Template: Look into broader market trends, potential threats from new competitors, and opportunities in emerging segments.

How to Use This Template for Best Results

  • Step 1: Begin by listing down all your direct and indirect competitors.
  • Step 2: Use the matrix template provided to map out competitors based on various parameters, such as product features, market reach, and social media strategy.
  • Step 3: Deploy analysis tools such as the competitor analysis tools to extract detailed insights about their marketing team’s efforts, target audience, and target market.
  • Step 4: For a deeper dive, consider tracking competitors who offer similar products/services and observe their SEO and content marketing strategies.
  • Step 5: Based on the analysis, use your competitive analysis insights to refine your own business and marketing strategies.

Get Ahead of the Competition

Conducting a thorough competitive analysis using the right analysis tools and a well-structured competitive analysis framework is vital. Our template is a useful tool designed to assist you in comprehensively studying competitors across different parameters.

For those keen on a deeper dive, consider using our free competitive analysis template available for download. Whether you’re looking to run a SWOT analysis or track multiple competitors’ activities, our PowerPoint competitive analysis template can help you stay ahead of the competition.

Competitor analysis, when done right, offers invaluable insights that can propel a business to success. With the assistance of a structured competitive analysis template, this process becomes smoother and more efficient. So, dive deep, identify your competitive strengths and weaknesses, and leave your competitors in the dust.


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