Additional information
| Aspect ratio | 16:9 |
|---|---|
| Support language | English |
| Versions | for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX) |
| License | Premium |
Creating effective content for the B2C and B2B buyer’s journey requires understanding the customer’s journey and tailoring content to meet their needs at each stage. For B2C buyers, the buyer’s journey is typically shorter and more emotional. Businesses should focus on creating content that is visually appealing and emotionally engaging to attract and retain potential customers. For B2B buyers, the buyer’s journey is typically longer and more rational. Businesses should focus on creating content that is informative and educational to help potential customers make informed decisions. At the top of the funnel, businesses should focus on creating content that is educational and informative. In the middle of the funnel, businesses should focus on creating content that is more targeted and personalized. Finally, at the bottom of the funnel, businesses should focus on creating content that is promotional and encourages conversion. By tailoring content to meet the needs of the B2C and B2B buyer’s journey, businesses can improve the customer experience and maximize sales.
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