Crisis Management Campaign Model

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Crisis Management Campaign Model presents a strategic framework for managing crises. The model views crisis management as a campaign, comprising distinct but interconnected stages, each requiring specific actions and strategies. The first stage involves crisis anticipation and preparation, the second stage focuses on crisis response and management, while the third stage deals with crisis resolution and recovery. Viewing crisis management as a campaign allows for a more holistic approach, considering not just the immediate crisis response but also the broader impacts on the organization’s reputation and stakeholder relationships.


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