Criteria to Compare Your Business Presentation

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Aspect ratio


Support language



for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)



A premium slide presentation with useful information is distinguished by its ability to effectively communicate key messages and engage the audience. When comparing your business presentation, consider criteria such as clarity of content, where information is presented in a concise and understandable manner, ensuring that the main points are easily grasped. Visual appeal is also crucial; the use of high-quality graphics and a consistent, professional design theme enhances the overall impact. Additionally, the relevance and accuracy of the information provided are paramount, as this establishes credibility and trust with the audience. Lastly, the presentation should be tailored to the specific audience, addressing their needs and interests, and prompting meaningful interaction or action.

Maximize Your Business Strategy with Our Premium Slide Presentation Template: A Step-by-Step Guide to Competitive Analysis

Elevate your business presentations with our premium slide presentation template, designed to enhance your competitive analysis and market research strategies. This template is compatible with PowerPoint, Google Slides, and Keynote, featuring a 16:9 aspect ratio and fully editable vector shapes. Below is a step-by-step guide to utilizing this template for conducting a thorough and actionable competitor analysis, ensuring a stronger business plan and a competitive advantage in the market.

Step 1: Understanding the Basics

  • Before diving into the template, it’s crucial to grasp the basics of competitive analysis. This involves identifying your direct competitor and indirect competitor, assessing their strengths and weaknesses, and understanding your relation to your competitors.
  • The template includes slides specifically designed for SWOT analysis, helping you identify your strengths, weaknesses, opportunities, and threats in relation to your competitors.

Step 2: Conducting Market Research

  • Utilize the template’s market research slides to gather information about your competitors, including their market share, customer reviews, and product features. This data will help you better understand the marketplace and identify any underserved market niches.
  • Incorporate insights from SEO, social media strategy, and other marketing strategies to compare how your competitors are using these tools to reach their target audience.

Step 3: Analyzing Competitor Offerings

  • The template includes slides that allow you to break down and compare product offerings, price points, and the unique value proposition of each competitor. This will help you identify how similar product or service offerings solve the same problem and where your product can stand out.
  • Use this analysis to refine your own marketing plan, focusing on areas where you can offer a different product or service to better serve your target market.

Step 4: Presenting Your Findings

  • Once you’ve completed your competitive market analysis, use the template to organize and present your findings in a clear, concise manner. This can be invaluable for internal discussions, sales and marketing strategies, or even investor pitches.
  • Remember to focus on how your analysis provides a competitive advantage in the market, helping you to improve your company’s position.

Our premium slide presentation template is an essential competitive analysis tool for any business owner. By following these steps, you can complete a competitive analysis that provides a complete picture of the competitive landscape and actionable insights to help you build a greater market presence.


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