Customer centric strategy and relationship marketing

A customer-centric strategy is a business approach that prioritizes the needs and preferences of customers above all else. Relationship marketing is a key component of a customer-centric strategy, as it focuses on building long-term relationships with customers based on trust, loyalty, and mutual value. A customer-centric strategy involves collecting and analyzing customer data to gain insights into their needs and preferences, using personalized communication to build rapport and trust, and providing high-quality products and services that meet customer needs.