Additional information
| Aspect ratio | 16:9 |
|---|---|
| Support language | English |
| Versions | for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX) |
| License | Premium |
The customer journey circular model is a visual representation of the path that a customer takes from initial contact with a business to post-purchase follow-up. Unlike a linear model, the circular model recognizes that the customer journey is an ongoing process that includes multiple touchpoints and interactions. By mapping out the customer journey using a circular model, businesses can identify pain points and develop strategies to address them. This includes tailoring messaging and offers to meet customer needs, optimizing marketing channels for maximum impact, and leveraging customer feedback to inform future marketing strategies.
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