Additional information
| Aspect ratio | 16:9 |
|---|---|
| Support language | English |
| Versions | for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX) |
| License | Premium |
Customer journey mapping (CJM) is the process of visualizing the path that a customer takes from initial contact with a business to post-purchase follow-up. The mapping process includes identifying key touchpoints, pain points, and opportunities for improvement at each stage of the journey. By mapping out the customer journey using CJM, businesses can identify pain points and develop strategies to address them. This includes tailoring messaging and offers to meet customer needs, optimizing marketing channels for maximum impact, and leveraging customer feedback to inform future marketing strategies.
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