Customer value proposition CVP framework

The customer value proposition (CVP) framework is a key aspect of customer-centric marketing. This framework helps companies to understand the unique needs and wants of their target customers and create a value proposition that meets these needs. The CVP framework includes understanding the target customer, identifying the unique benefits of the product or service, differentiating from competitors, and communicating the value in a clear and compelling way. By focusing on these elements, companies can create a compelling CVP that attracts and retains customers.