Difference Between Vision and Mission

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The vision and mission are both essential components of a company’s identity, but they serve different purposes. The vision outlines the company’s long-term aspirations and goals. It is a statement of what the company hopes to achieve in the future. The mission, on the other hand, describes the company’s purpose and reason for existence. It is a statement of what the company does, how it does it, and for whom. By understanding the difference between vision and mission, companies can articulate a clear sense of direction and purpose that can guide decision-making and inspire employees.


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