Disciplinary Roots of Relationship Marketing

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for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)



Relationship marketing, a fundamental concept in modern business practices, finds its roots in various academic disciplines. Its development is influenced by psychology, sociology, and economics, reflecting the complexity of human interactions and market dynamics. By integrating principles from these fields, relationship marketing focuses on long-term customer engagement and loyalty, rather than short-term transactions. This multidisciplinary approach enhances the understanding of customer needs and fosters sustainable business relationships.

Understanding Relationship Marketing: Free Slide Presentation Template

In the ever-evolving landscape of modern business, understanding the relationship marketing theory and its roots and direction is crucial for success. Our free slide presentation template is designed to delve into the general theory of relationship marketing within the marketing discipline. This template is a valuable resource for businesses looking to enhance their marketing strategies and customer experience management.

1. Template Features

  • Type: Slide presentation template
  • Compatibility: PowerPoint, Google Slides, and Keynote
  • Aspect Ratio: 16:9, ideal for widescreen displays
  • Design: Fully editable vector shapes
  • Content: Contains useful information applicable in business processes

2. Exploring the Template

  • Slide 1: Introduction to relationship marketing and its significance in b2b marketing and service marketing.
  • Slide 2: Analysis of the general theory of marketing and how RM differs from traditional approaches.
  • Slide 3: Insights into network-based and market-based marketing activities, highlighting the distinctions from traditional marketing.
  • Slide 4: Discussion on organizational value creation and how propositions are inflated in RM.
  • Slide 5: Examination of Vargo and Lusch’s contributions to service-dominant logic and resource integration.
  • Slide 6: Exploring consumer-oriented RM and interorganisationally-oriented RM, as proposed by Grönroos.
  • Slide 7: Reviewing market orientation and the current relationship marketing landscape in business marketing and industrial marketing.
  • Slide 8: Understanding the role of RM as a critical marketing tool in direct marketing and brand loyalty.
  • Slide 9: Conceptual model and conceptual framework for applying RM theories in business performance.
  • Slide 10: Conclusions, insights, and future directions in relationship marketing.

3. How to Use the Template

  • Step 1: Download the template compatible with your preferred software (PowerPoint, Google Slides, or Keynote).
  • Step 2: Customize the slides by editing text, colors, and shapes to fit your brand and presentation style.
  • Step 3: Use the slides to educate your team, present at conferences, or as part of your marketing communication strategy.

This free slide presentation template is an invaluable tool for those wanting to understand and apply relationship marketing theory in their business. By providing a conceptual analysis and highlighting key distinctions from traditional marketing, it serves as a guide to improve marketing performance and business-to-business relationships. Embrace this opportunity to enhance your knowledge and skills in the dynamic field of relationship marketing.


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