Competitive rivalry analysis for PowerPoint, Google Slides and Keynote

Competitive rivalry analysis is a technique that can be used to understand the competitive landscape of the market. It helps in understanding the core values and strengths of competitors in a market and enables firms to identify opportunities for themselves. The three most popular presentation tools in the market are PowerPoint, Google Slides and Keynote. When it comes to their target audience, these tools serve different purposes and appeal to different audiences. For instance, PowerPoint appeals more towards business professionals while Google Slides appeals more towards students and people who are new to technology as they have less features than Keynote.