Customer Journey Map CJM Free Template

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Additional information



Aspect ratio

16:9, 4:3


for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)

Support language


Introducing our Customer Journey Map (CJM) Free Template – your go-to guide for understanding your customer’s experience from initial contact to long-term loyalty. This comprehensive slide template allows you to visualize every touchpoint, ensuring a seamless and delightful experience for your customers. Take the guesswork out of customer interactions and gain unparalleled insights with our user-friendly design.

Customer Journey Map (CJM) Free Template: A Comprehensive Guide

Unlock the potential of understanding your customers with our free customer journey map template. Dive deep into their experiences, pinpoint pain points, and enhance the overall customer experience. This guide will walk you through the process of how to effectively use our template to visualize and optimize every interaction point.

  • Understand your customers: A journey map is a visual representation of the path your customers take when they interact with your business. It allows businesses to step into the shoes of their customers and understand their needs, desires, and challenges.
  • Identify Pain Points: Every pain point in the customer’s journey is an opportunity for improvement. By mapping these out, businesses can address issues before they escalate, ensuring a smoother experience.
  • Improving Customer Retention: Customer journey maps help businesses not just acquire but also retain customers by offering insights into what an existing customer values and expects.

What’s Included in Our Template?

  • Aspect Ratio: Our template boasts a 16:9 aspect ratio, ensuring optimal viewing experience across different devices.
  • Compatibility: This is a versatile template compatible with PowerPoint, Google Slides, and Keynote.
  • Editable Vector Shapes: Personalize the CJM according to your needs. The full editable vector shape feature ensures customization without any loss in quality.

How to Use the CJM Template?

  • Step 1: Define Your Customer Persona: Start by understanding your ideal customer. Consider demographics, behaviors, and psychographics representing your average customer.
  • Step 2: Identify Customer Touchpoints: Map out every place where your customer may interact with your business. This includes customer support, sales channels, and even post-purchase interactions.
  • Step 3: Detail Each Stage of the Journey: For each stage of the customer journey, from awareness to post-purchase, detail out the emotions, expectations, and possible challenges faced by the customer.
  • Step 4: Incorporate Feedback: Use customer feedback, customer service tools, and other data sources to refine your map, ensuring it accurately represents the end-to-end customer experience.
  • Step 5: Visualize and Implement: With the insights from the customer journey map example in our template, strategize on improvements, and implement them in your business process.

Benefits of Using Our Template

  • Free to Use: Our free customer journey map template ensures that businesses, regardless of their size, can benefit from a detailed analysis of their customer experience.
  • Efficient and Effective: By mapping the customer journey, you can ensure an improved customer experience and identify potential areas for growth.
  • Visual Representation: The journey map is a visual tool, making it easier to understand, share, and present to stakeholders.

In conclusion, create a customer journey map doesn’t have to be a daunting task. With our CJM template, you get a user-friendly platform to map your CJM and make strategic decisions to enhance every aspect of your CJ. Embrace the benefits of CJM today and propel your business towards a more focused and effective customer journey.


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