Customer Journey Map Template Free DownloadC

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Additional information



Aspect ratio

16:9, 4:3


for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)

Support language


Unlock a deeper understanding of your customer’s experience with our Customer Journey Map Template. Tailored for clarity and efficiency, this free download allows you to visualize and optimize every touchpoint. Elevate your customer experience strategy today!

The Ultimate Free Customer Journey Map Template for Your Business

Creating a customer journey map is an indispensable strategy to improve your business’s customer experience. It enables you to visually trace the path a customer takes from awareness to purchase, pinpointing areas for improvement. If you’ve ever wanted to create a customer journey but felt daunted by the task, our free customer journey map template is here to guide you. Let’s dive into the specifics of this powerful tool.

  1. Multiple Platforms Compatibility: It’s a free slide template suitable for PowerPoint, Google Slides, and Keynote. This cross-platform versatility ensures that you can showcase your journey map on a platform of your choice.
  2. Aspect Ratio & Design: Designed in a 16:9 aspect ratio, this template is optimized for most presentation displays. The full editable vector shape ensures you have the freedom to customize according to your brand guidelines.
  3. Features to Map Out the CJM:
    • Touchpoints: A visual representation of the touchpoints your customer interacts with.
    • Persona Representation: Segment your customer personas for better understanding.
    • Pain Point Indicators: Highlight the customer pain points to identify areas for improvement.
    • Infographics: These enrich your map, providing a concise visual representation of data.

Step-by-Step Instructions to Create an Effective Customer Journey

  1. Download the Template: First and foremost, as it’s free, download the free customer journey map template compatible with PowerPoint, Google Slides, or Keynote.
  2. Choose a Persona: Depending on your business model, target a specific customer or a buyer persona to map their journey.
  3. Plot Touch Points: With the template’s sections, record every touch point from digital experience to customer support where your customers interact with your product or service.
  4. Identify Pain Points: The essence of the journey map is to pinpoint where customers experience hiccups or dissatisfaction. This could range from website navigation issues to a lack of effective customer support.
  5. Customize & Share: Since the template is editable and customizable, modify it to best represent your brand. Share it with your team, fostering creating a shared understanding and strategy moving forward.

Benefits of Mapping the Customer’s Journey

  • Improve Customer Experience: By recognizing moments of frustration, you can devise strategies to transform them into moments of delight, consequently boosting customer satisfaction.
  • Understand Your Customers: This map is a tool that offers insights into your customers’ needs and expectations, helping build long-term customer relationships.
  • Identify Opportunities: Spot opportunities for improvement in the user journey map or UX map to elevate the overall experience with your brand.

To put it succinctly, this free CJM template provides businesses with an unparalleled resource to critically analyze and improve their customer’s digital experience. Not only will this assist in diminishing customer churn, but it will also pave the way for building a loyal customer base that keeps coming back. Don’t miss out on this valuable tool; download today and take a giant leap in enhancing your customer’s journey.


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