Free Editable SWOT Analysis Template PowerPoint

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Additional information



Aspect ratio

16:9, 4:3


for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)

Support language


An editable SWOT analysis template allows users to quickly and efficiently identify strengths, weaknesses, opportunities, and threats for any project or business venture. By being customizable, it offers flexibility to suit various industries and objectives. This tool streamlines the strategic planning process, ensuring that key factors are assessed and addressed effectively.

Creating an Editable SWOT Analysis Template: A Comprehensive Guide

Navigating the vast world of strategic planning might seem daunting. Fortunately, tools like the editable SWOT analysis template simplify the process. This step-by-step tutorial will walk you through the process of using the free SWOT analysis template designed for PowerPoint, Google Slides, and Keynote.

1. Choosing the Right Template

Before you dive into the simple SWOT analysis process, you should select the SWOT template that best suits your needs.

  • Browse the vast collection of SWOT analysis templates and examples available online. Remember, there are templates suited for personal, marketing, or business analysis.
  • For a business-centric focus, consider the business SWOT analysis template or the business planning SWOT template.
  • For individual analysis, the personal SWOT analysis template might be more appropriate.

2. Understanding the SWOT Layout

The SWOT matrix template primarily consists of four sections: Strengths, Weaknesses, Opportunities, and Threats.

  • Strengths and weaknesses are internal factors. These might be things like company resources or internal processes.
  • Opportunities and threats, on the other hand, are external factors, like market trends or competitor moves.

3. Customizing Your Template

The editable templates provided are fully customizable to fit your specific needs.

  • Adjust the aspect ratio to either 16:9 or 4:3, based on your presentation format.
  • The templates offer full editable vector shapes. This means you can change the colorful SWOT analysis sections or resize them without losing quality.
  • Modify the SWOT diagram template and SWOT chart to fit the specific points you want to highlight.

4. Filling in the SWOT Matrix

  • Begin by listing out strengths and weaknesses of your organization or personal skills.
  • Assess internal and external factors to identify opportunities and threats.
  • Use this information to conduct a SWOT analysis and gain a competitive advantage.

5. Final Touches and Printing

Before finalizing your SWOT diagram, ensure all elements are appropriately placed, and the layout looks professional.

  • Ensure your SWOT analysis chart is clear and concise.
  • For physical presentations, prepare to print. Ensure the format is compatible with printing standards.

6. Presentation and Analysis

  • Open your PowerPoint presentation, Google Slides, or Keynote, and present your SWOT analysis’s findings.
  • Use the analysis to inform decisions, plan strategies, and identify areas of improvement.

A SWOT analysis is a strategic tool used by businesses and individuals alike to understand their standing in a competitive environment. Whether you’re looking to create a SWOT analysis for your company, or you want a personal SWOT analysis, these editable and customizable templates are invaluable. Download them for free, and use them to provide insights that can drive future strategies and decisions.


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