Go-To-Market GTM Strategy Sales Process Scheme

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Go-to-market (GTM) strategy refers to a plan for delivering a product or service to a market and generating revenue from it. It involves understanding the target customer, defining the value proposition, and selecting the appropriate marketing and sales channels. The sales process is a series of steps that a salesperson takes to close a deal with a customer. It typically includes stages such as prospecting, qualification, solution development, proposal, negotiation, and close. The sales process helps to ensure that sales efforts are efficient and effective and that the customer’s needs are met. When integrated with the GTM strategy, the sales process helps to drive revenue growth by bringing the right product to the right customer through the right channels.


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