Goals of customer relationship marketing

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The goals of customer relationship marketing include increasing customer loyalty, reducing churn, and generating positive word-of-mouth marketing. By focusing on building long-term relationships with customers, businesses can create a loyal customer base that is more likely to recommend their products and services to others. Relationship marketing also allows businesses to gain insights into customer needs and preferences, which can inform product development and improve customer satisfaction. Finally, relationship marketing can help businesses differentiate themselves from competitors by offering personalized experiences that meet the unique needs of each customer.


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