Additional information
| Aspect ratio | 16:9 |
|---|---|
| Support language | English |
| Versions | for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX) |
| License | Premium |
The Horizontal Marketing Funnel of the AIDA Model is a framework used by businesses to guide customers through the buying process. The funnel consists of four stages: Awareness, Interest, Desire, and Action. However, unlike traditional vertical funnels, the Horizontal Marketing Funnel is designed to be customer-focused and flexible. Rather than guiding customers through a predetermined path, businesses use the Horizontal Marketing Funnel to create personalized journeys for each customer. By understanding the AIDA model and using the Horizontal Marketing Funnel to create personalized journeys for each customer, businesses can improve the customer experience and maximize sales.
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