Lewin’s Three Stage of Change Model, Unfreezing, Changing and Refreezing

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for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)



Lewin’s Three Stage of Change Model is a foundational concept in change management developed by Kurt Lewin. It proposes that for change to be effective, organizations or individuals must go through three stages: Unfreezing, which involves challenging the current state and preparing for change; Changing, where new behaviors and beliefs are learned and adopted; and Refreezing, where these new behaviors are solidified and integrated into everyday practices. This model underscores the importance of ensuring that change is both implemented and sustained.

Lewin’s Three Stage of Change Model: A Comprehensive Guide

In the realm of change management models, understanding Lewin’s change management model stands paramount. This model can be applied to a diverse range of change projects within an organization. This template is designed for PowerPoint, Google Slides, and Keynote, maintaining an aspect ratio of 16:9, and offering full editable vector shape capabilities.

Kurt Lewin’s profound contribution to the change theory revolves around the 3 stages of change: Unfreezing, Changing, and Refreezing. This model underscores the belief that change isn’t instantaneous but a process, and for an effective change to occur, a structured approach is indispensable.

Unfreezing – Stage 1

Before any change initiative, it’s crucial to understand the need for change and break the current status quo. The unfreezing stage challenges the existing way of doing things, emphasizing why change is necessary. Recognizing the resistance to change is paramount. Driving and restraining forces play a pivotal role here, influencing people’s behavior and capacity to change. By utilizing stress management techniques, a change leader can create a sense of urgency among employees, promoting the idea that change is imminent.

Changing – Stage 2

Post the acknowledgment of the need for change, stage 2 is where the transformational change takes place. This stage focuses on establishing the direction that causes change. As the change leader, guiding people in the change and understanding Lewin’s emphasis on the dynamics of change as a process can lead to successful change initiatives. This is also the stage where it’s vital to promote change by providing the necessary tools and training to ensure smooth change implementation.

Refreezing – Stage 3

The refreeze stage ensures the newly adopted way of doing things becomes the norm. For the success of the change, it’s imperative to reinforce the change and make it stick. Lewin’s theory of planned change emphasizes the importance of refreezing to ensure that employees accept the change and make it an integral part of the change process. This final stage aids in establishing equilibrium and ensures that the organization must continually evolve, reinforcing the importance of revisiting and adjusting strategies.

Key Features of the Template:

  • Aspect Ratio: Designed to fit the most popular presentation platforms with a 16:9 ratio.
  • Editable Vector Shape: Customize the model’s appearance according to Lewin’s recommendations or tailor it to your organization’s brand and aesthetic.
  • Compatibility: Use this versatile template across PowerPoint, Google Slides, and Keynote.

Free The Lewin’s change model is an influential model of change that offers a structured approach to change management. For organizations looking to manage change more effectively, delving into Lewin’s model is pivotal. It not only offers insights into the process of organizational change but also arms change leaders with tools to drive successful change and turning around resistance. By understanding this model and its three-step change approach, organizations are better equipped to ensure change occurs and lasts.


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