Additional information
| Aspect ratio | 16:9 |
|---|---|
| Support language | English |
| Versions | for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX) |
| License | Premium |
The marketing funnel scheme is a visual representation of the customer journey from initial awareness to becoming a paying customer. It is a critical framework for businesses to understand when developing marketing strategies. At the top of the funnel, you have marketing activities that attract potential customers, such as advertising, content marketing, and public relations. These activities are designed to create brand awareness and generate leads. In the middle of the funnel, you have activities that nurture leads and move them towards a purchase decision, such as email marketing, webinars, and personalized messaging. These activities are designed to educate and engage potential customers, building trust and authority. Finally, at the bottom of the funnel, you have activities that convert leads into paying customers, such as product demos, consultations, and special offers. These activities are designed to close the deal and create a loyal customer. By understanding the marketing funnel scheme and aligning your marketing activities around it, you can create a seamless and effective customer journey that drives revenue growth.
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