Marketing Funnel vs Sales Funnel

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Marketing Funnel and Sales Funnel are two terms that are often used interchangeably, but they represent different stages of the customer journey. The Marketing Funnel represents the stages of the customer journey from initial awareness to final purchase. It is focused on the customer’s experience and helps businesses guide potential customers through the buying process. The Sales Funnel, on the other hand, represents the stages of the sales process from lead to close. It is focused on the sales team’s experience and helps businesses manage leads and opportunities. By understanding the differences between the Marketing Funnel and Sales Funnel, businesses can optimize both processes to improve the customer experience and maximize sales.


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