Free PEST Analysis Template

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Additional information



Aspect ratio

16:9, 4:3


for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)

Support language


This free PEST Analysis template is a blank presentation slide, specifically designed to help business professionals and students analyze the Political, Economic, Social, and Technological aspects of a market or business environment. The template features a clean, spacious layout, providing ample room for detailed text and data visualization. It’s perfect for strategizing, marketing meetings, and classroom discussions, offering a structured yet flexible canvas to explore and present complex PEST factors.

Free PEST Analysis Template: A Comprehensive Guide for Strategic Planning

Elevate your strategic planning process with our PEST Template, a versatile tool for PowerPoint, Google Slides, and Keynote. This guide provides a step-by-step tutorial to effectively utilize the template for analyzing the external factors that influence your business environment.

Step 1: Understanding PEST Analysis

  • PEST Analysis is a tool used for assessing the Political, Economic, Social, and Technological factors that can impact a business.
  • This analysis helps in identifying organizational strengths and weaknesses and in understanding the external environment.

Step 2: Features of the Template

  • Aspect Ratios: Available in 16:9 and 4:3, ensuring compatibility with various presentation formats.
  • Editability: Fully editable vector shape, allowing for customization to fit your specific needs.
  • The template includes sections for each PEST factor, with designated areas for detailed descriptions.

Step 3: How to Use the Template

  1. Download the Template: Choose the format suitable for your presentation software (PowerPoint, Google Slides, Keynote).
  2. Customization: Utilize the editable templates to input data specific to your organization’s context.
  3. Brainstorming: Use the template as a starting point for brainstorming sessions with your marketing team or stakeholder meetings.

Step 4: Completing Your PEST Analysis

  • Evaluate the political environment, including legal issues and macro-environmental factors.
  • Discuss economic factors such as inflation and market trends.
  • Explore social factors including demographics, socio-cultural trends, and consumer behaviors.
  • Analyze technological developments and how they could affect your business.

Step 5: Utilizing the Analysis

  • Apply insights from the PEST diagram analysis in strategic planning and new product initiatives.
  • Create a PEST analysis as part of a larger business plan or for competitive analysis.

Additional Features:

  • Real-Time Collaboration: Facilitates easy online collaboration with your team using platforms like Microsoft PowerPoint and Google Slides.
  • Formats: The template can be exported in various formats like PNG and PPT, making it versatile for different uses.

Our PEST Slide is an invaluable tool for businesses looking to proactively evaluate the external factors that may influence their operations. With its ease of use and comprehensive framework, it is a useful tool for any marketer or business professional. Use this template to ensure a thorough understanding of the external environment, aiding in effective decision-making and future-proofing your business strategies.


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