PEST Analysis in Marketing Free Template

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Additional information



Aspect ratio

16:9, 4:3


for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)

Support language


The “PEST Analysis in Marketing Free Template” is a versatile and user-friendly PowerPoint slide designed for professionals in the marketing industry. It provides a structured framework for analyzing the Political, Economic, Social, and Technological factors that can impact marketing strategies. This template, with its clear and concise layout, allows for easy customization and is ideal for presenting comprehensive PEST analyses in business meetings or marketing strategy sessions. The free template is visually appealing, with ample space for detailed notes and insights, making it a valuable tool for marketers looking to gain a deeper understanding of their external environment.

PEST Analysis in Marketing: A Comprehensive Free Template for Strategic Insights

Embark on a strategic journey with our PEST Analysis in Marketing Free Template. This comprehensive tool is designed to assist you in analyzing the external factors that influence your business environment. Ideal for PowerPoint, Google Slides, and Keynote, this template simplifies the process of examining political factors, economic factors, social factors, and technological factors.

  • Format Compatibility: Use with PowerPoint, Google Slides, and Keynote.
  • Aspect Ratios: Available in both 16:9 and 4:3 for diverse presentation needs.
  • Customization: Fully editable vector shapes to tailor your analysis.
  • Professional Design: Crafted for a seamless user experience in market research and business plan development.

Step-by-Step Guide:

1. Download and Open the Template:

  • Visit our website and download the PEST Analysis template.
  • Open the template in your preferred format (PowerPoint, Google Slides, Keynote).

2. Understanding PEST Analysis:

  • PEST is an acronym for Political, Economic, Social, and Technological analysis.
  • PEST analysis helps organizations identify opportunities and threats in the external marketing environment.

3. Customize Your Slide:

  • Utilize the editable vector shapes to add your data.
  • Ensure each section clearly defines the political environment, economic environment, socio-cultural factors, and new technology.

4. Conducting a PEST Analysis:

  • Analyze political factors like tax policy and government policies.
  • Examine economic factors such as interest rates, inflation, and economic growth.
  • Consider social factors including demographics, population growth, and disposable income.
  • Evaluate technological factors and their impact on your industry.

5. Applying Your Findings:

  • Use your analysis to make informed business decisions.
  • Understand how these factors affect your target market and new business opportunities.

Our PEST Analysis template is an essential framework or tool used by marketers to gauge external factors that affect a business. It’s a vital component in market analysis, competitor analysis, and understanding employment patterns and job market trends. Whether you’re venturing into new markets, adjusting your marketing efforts, or evaluating international business strategies, this template is your key to unlocking valuable insights.


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