PEST Analysis Framework Free Template

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Additional information



Aspect ratio

16:9, 4:3


for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)

Support language


The PEST Analysis Framework Free Template is an invaluable tool for businesses and educators alike, offering a structured layout for analyzing external macro-environmental factors. This template, designed as a free slide in a presentation format, is ideal for strategic planning and market research. It features four key sections – Political, Economic, Social, and Technological – each providing a dedicated space for in-depth analysis and brainstorming. The clean, professional design of this template makes it suitable for a variety of audiences, ensuring that the focus remains on the content of the PEST. With its easy-to-use format, this free template is a must-have for anyone looking to conduct a comprehensive external environment analysis.

PEST Analysis Framework: A Versatile Template for Strategic Business Insights

Introduction Unlock the potential of strategic business analysis with our PEST Analysis Framework Template. This resource is tailored for professionals keen on dissecting the business environment and identifying the external factors influencing their organization. Ideal for PowerPoint, Google Slides, and Keynote users, our template is a versatile tool for conducting a comprehensive analysis.

1. Template Specifications

  • Compatibility: Seamlessly integrates with PowerPoint, Google Slides, and Keynote.
  • Aspect Ratio: Available in both 16:9 and 4:3 formats, catering to diverse presentation styles.
  • Design: Fully editable vector shape, allowing for high customization.

2. Conducting a Analysis

  • Step 1: Begin by exploring Political factors, such as government policies and legal factors, which may affect your business.
  • Step 2: Analyze Economic factors like inflation, interest rates, and economic growth, understanding how they influence business decisions.
  • Step 3: Delve into Social factors, including population growth rate and corporate social responsibility, to gauge societal impacts.
  • Step 4: Investigate Technological factors, considering new technologies and how they impact a business.

3. Benefits of Using Our Template

  • PEST and SWOT Analysis: Complements SWOT analysis by adding a focused look at external factors.
  • Gap Analysis: Assists in identifying the gap between current and desired performance.
  • Opportunities and Threats: Helps in pinpointing potential opportunities and threats in the business environment.

4. Customization and Usage

  • Flexibility: Adapts to various business scenarios, from new business planning to competitor analysis.
  • User-Friendly Design: Easy to modify for specific business needs, enhancing business success.

5. Ideal For

  • Business Leaders: An essential tool for making informed business decisions.
  • Academics and Students: Useful in educational settings for understanding PESTEL factors.
  • International Business: Adaptable for global market analysis, considering different factors that affect the business.

Our Framework Template is more than just a slide; it’s a strategic tool for comprehensive business analysis. Whether you’re exploring political, economic, social, or technological factors, this template guides you through each portion of the analysis, ensuring a thorough understanding of the factors that could affect your business. Embrace this opportunity to enhance your strategic planning and elevate your business plan to new heights.


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