PEST Marketing Analysis Free Template

This product can only be purchased by members.

Additional information



Aspect ratio

16:9, 4:3


for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)

Support language


The “PEST Marketing Analysis Free Template” is a versatile and user-friendly PowerPoint slide designed for professionals and students alike. This template features a clean, blank layout that allows for easy customization to suit various marketing analysis needs. It’s specifically tailored for conducting a PEST (Political, Economic, Social, and Technological) analysis, providing a structured approach to evaluate these external factors affecting an organization. The minimalistic design focuses on clarity and readability, making it an ideal choice for presentations and reports in business and marketing contexts.

Mastering the PEST Marketing Analysis with Our Free Template

Our PEST Marketing Analysis Free Template is a comprehensive tool designed for professionals aiming to conduct thorough market research. This template is an essential resource for those looking to understand the business environment and the various factors like political factors, economic factors, social factors, and technological factors that may affect your business. Ideal for both marketers and business strategists, this template serves as a guide to analyze the external marketing environment and assess its impact on business decisions.

Step-by-Step Guide: How to Use the Template

  1. Download and Access: Obtain the template for PowerPoint, Google Slides, and Keynote. It’s a single, free blank slide, adaptable across these platforms.
  2. Choose Your Aspect Ratio: Select between a 16:9 or a 4:3 aspect ratio based on your presentation needs, ensuring compatibility and visual appeal for various display devices.
  3. Customize Your Analysis: Utilize the fully editable vector shapes to tailor your analysis. Input data relevant to your business plan, target market, and specific market trends.

Deep Dive into PEST Analysis Components

  • Political Analysis: Explore government policies, tax policy, and employment laws that might influence your market. Understand how these factors can create opportunities and threats.
  • Economic Analysis: Assess interest rates, inflation, economic growth, and the economic environment. Consider how these aspects impact the disposable income of consumers and businesses.
  • Social Analysis: Examine demographics, population growth, socio-cultural changes, and corporate social responsibility. Analyze how social changes can affect the market for a business.
  • Technological Analysis: Investigate new technology, artificial intelligence, and remote work trends. Understand how these advancements may positively or negatively impact your sector.

Utilizing PEST for Strategic Planning

  • Perform a pestle analysis to gain a big picture view of the current state of the market. This analysis is often used in conjunction with SWOT analysis to identify both internal and external factors.
  • Conduct a pest analysis regularly to stay updated with market research and job market trends. This helps in strategic planning and in making informed business decisions.
  • Use the template to help you identify potential threats and opportunities or threats through an economic and technological lens.

Incorporating our PEST Marketing Analysis Free Template into your strategic planning is a great way to understand and adapt to the ever-changing market trends and external factors. Whether you’re a seasoned marketer, a new entrepreneur, or a student of business, this tool is an invaluable asset for a deep dive into the economic environment and consumer behavior. So, want to learn more about how to navigate the complex business environment? Start with our PEST Analysis Template to chart a course for success!


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