PEST is an acronym for the Economic, Political, Technological, and Social factors that are used to assess the market of an organizational or business unit. PEST model is a useful tool for understanding the market, the company position, the direction and potential of the business. PEST analysis helps the head of the company or analyst to see the picture of the company’s external environment, highlight the most important influencing factors.
For the sake of simplicity and convenience of analysis, it is common to consider all factors in the form of a four-columns table.
In practice, PEST analysis is useful in developing a marketing or business plan as a tool for macroeconomic analysis of the company’s environment and available resources.
Based on the information received on the market, a set of goals and the company’s strategy are formed.
The composition of the template looks like this: one unique slide on which four columns for PEST analysis are represented. To make your work easier and more efficient, all useful necessary tools are available in the template. A ready-made slide allows you to perform productive at work and avoid typical mistakes when creating presentations.
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