PEST Analysis Marketing Free Template

This product can only be purchased by members.

Additional information



Aspect ratio

16:9, 4:3


for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)

Support language


The “PEST Analysis Marketing Free Template” is a sleek, professional slide design ideal for businesses and marketers. It offers a clean, blank canvas for conducting a comprehensive PEST (Political, Economic, Social, and Technological) analysis. This template is user-friendly and customizable, making it perfect for presentations, strategy meetings, and marketing plans.

PEST Analysis Marketing Free Template: A Comprehensive Guide

Our PEST Analysis Marketing Free Template is a versatile tool for businesses and professionals keen on conducting a detailed PEST analysis. This template serves as a fundamental resource in analyzing the business environment, focusing on political factors, economic factors, social factors, and technological factors that may significantly affect your business.

  1. Compatibility and Format: Our template is compatible with PowerPoint, Google Slides, and Keynote, ensuring a wide range of usability.
  2. Aspect Ratios: It comes in both 16:9 and 4:3 aspect ratios, making it suitable for various display requirements.
  3. Customization: With full editable vector shapes, the template allows you to tailor your analysis to your specific target market or business plan.

Step-by-Step Instructions for Using the Template

  1. Download and Open: First, download the template and open it in your preferred platform (PowerPoint, Google Slides, or Keynote).
  2. Customization: Utilize the editable features to input your data. You can modify colors, fonts, and shapes to suit your brand identity.
  3. Conducting Analysis:
    • Political Factors: Examine government policies, tax policy, and political stability to understand their impact on your new business.
    • Economic Factors: Consider interest rates, inflation, economic growth, and exchange rates to gauge their effects on consumer and business disposable income.
    • Social Factors: Analyze demographics, population growth, socio-cultural factors, and corporate social responsibility to predict changes in consumer behavior.
    • Technological Factors: Evaluate the impact of new technology on your market, including changes in the technological landscape and technological factors affecting the production and distribution of goods and services.
  4. Interpreting Results: After completing your analysis, interpret the results to identify potential opportunities and threats. This will aid in strategic planning and in understanding the external marketing environment.
  5. Integration with Other Analyses: Combine your findings with a SWOT analysis or gap analysis to gain a more comprehensive understanding of your market and business.

Best Practices

  • Always keep the big picture in mind while conducting a PEST analysis. It’s about understanding how external factors shape the market for a business.
  • Regularly update your analysis to reflect changes in the external factors, such as labor costs, environmental law, foreign trade, and international business trends.
  • Use the template for competitor analysis and market research, as it helps in understanding how these factors affect marketing strategies and decisions.

Our PEST Analysis Marketing Free Template is a useful tool for any business looking to understand the market dynamics and external factors influencing it. By systematically analyzing political, economic, social, and technological factors, you can make informed decisions and strategically position your business for success. Whether you’re a new business or an established player, this template is an invaluable resource for strategic planning and market analysis.


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