Michael Porters Five Forces Model

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16:9, 4:3


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Porter’s five forces model is a competitive analysis tool that helps determine the competitive strength and profitability of a company. The five forces model was created by Michael Porter in 1979. It is a strategic business tool that helps to analyze the strengths and weaknesses of a company’s position in an industry. This model consists of five main forces: The threat of new entrants, The bargaining power of suppliers, The bargaining power of buyers, Intensity of rivalry among existing competitors, Threat from substitutes.


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