Porters Five Forces Chart Template

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Aspect ratio


Support language



for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)



The Porter’s Five Forces Chart Template is a valuable tool for analyzing the competitive forces in an industry. Developed by Michael E. Porter, it assesses the strength of five key factors: competitive rivalry, supplier power, buyer power, threat of new entrants, and threat of substitute products or services. By understanding these forces, businesses can strategize more effectively and gain a competitive edge in their market.

Introducing the Porter’s Five Forces Chart Template

Navigating the competitive landscape of any industry requires tools that offer an in-depth analysis. One of the most revered and comprehensive tools is the five forces analysis, conceptualized by Harvard Business School professor, Michael Porter, and published in 1979. Here, we introduce you to a modern rendition, specifically tailored for presentations: The Porter’s Five Forces Chart Template. This tool not only encapsulates the essence of Michael Porter’s groundbreaking framework but does so in a visually appealing manner suitable for today’s dynamic presentations.

1. Platform Compatibility

  • PowerPoint: Ideal for Windows users, especially if you are familiar with Microsoft’s suite.
  • Google Slides: Perfect for those who prefer cloud-based tools or collaborative presentations.
  • Keynote: For our Apple aficionados, this template has been optimized for seamless use.

2. Design and Dimensions

  • Aspect Ratio: This five forces analysis template maintains a 16:9 aspect ratio, ensuring compatibility with most modern screens and projectors.
  • Fully Editable Vector Shapes: The essence of any great diagram lies in its adaptability. The vector shapes ensure that you can tweak the forces diagram without compromising on quality.

3. Features and Components of the Five Forces Model

  • Competitive Rivalry (Existing Competitors): Analyze the number of competitors and their capabilities within an industry. Is your industry highly competitive or relatively passive?
  • Bargaining Power of Suppliers: Discover the number of suppliers available and their bargaining power. The fewer there are, the more power they hold.
  • Bargaining Power of Buyers: Understand the number of buyers or many customers in the market and their influence over pricing and terms.
  • Threat of New Entrants (Barriers to Entry): Evaluate how easy it is for new competitors to enter your market. Strong and durable barriers are advantageous for existing businesses.
  • Threat of Substitution: Assess the likelihood that customers might switch to an alternative due to either substitution or similar services.

This porter’s five forces template stands out as a simple but powerful tool for anyone looking to gain a competitive advantage. By utilizing this analysis template, you not only understand the five competitive forces but can also position your business strategy to stay ahead of the competition.

4. Additional Insights

  • This five forces framework is not just a successor of the standard SWOT analysis but offers a deeper dive into factors impacting profitability and market share.
  • Sticky notes can be integrated into this template, making it an interactive tool for brainstorming sessions.
  • Michael Porter’s five forces template has been heralded since its publication as one of the most used business strategy tools. Its principles have withstood the test of time, making it a go-to resource for strategists and analysts alike.

5. Using the Template

To use the porter’s five forces effectively:

a. Begin by outlining the particular industry you wish to analyze.

b. For each of the five factors, use sticky notes or pointers to highlight the main insights or challenges.

c. Always remember, while this five forces template provides a foundation, the depth of your analysis depends on the richness of your data and insights.

In conclusion, the Porter’s Five Forces Chart Template is more than just a diagram; it’s a testament to Michael Porter’s genius. Whether you’re a seasoned strategist or someone looking to gain insights into an industry, this template is a reliable companion. With the ever-evolving dynamics of industries, staying updated with tools like these can significantly impact your bottom line.


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