Porter’s 5 Forces Model Template

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Aspect ratio


Support language



for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)



Porter’s 5 Forces Model Template is a strategic tool used to analyze the competitive landscape of an industry. It evaluates the intensity of competition by examining five key forces: the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products or services, and the rivalry among existing competitors. By understanding these forces, businesses can develop strategies to improve their market position and profitability.

Understanding the Porter’s 5 Forces Model Template

Developed by Harvard Business School professor, Michael E. Porter, the five forces model is an important tool in strategic analysis. It dives deep into how competitive forces shape strategy and provides a comprehensive view of an industry’s structure. By understanding the five competitive forces that shape industry attractiveness, businesses can better position themselves for success.

Features of the Porter’s 5 Forces Model Template

  1. Compatibility Across Platforms: This template is designed for PowerPoint, Google Slides, and Keynote, ensuring versatility for your presentations.
  2. Aspect Ratio: Optimized for a 16:9 aspect ratio, it’s perfect for modern presentation screens.
  3. Full Editability: Every element in this template is a fully editable vector shape, allowing users to customize according to their brand’s aesthetic and requirements.

Harnessing the Power of Porter’s Model

  • Competitive Rivalry: Dive into the intense competition within an industry and understand the dynamics at play.
  • Barrier to Entry: Explore how easy or challenging it is for a new entry to penetrate the market.
  • Power of Customers: Understand the buyer power and how switching costs can influence the market dynamics.
  • Power of Suppliers: Assess the number of suppliers, their influence, and their potential to drive prices.
  • Threat of Substitutes: Explore how alternative products and services might impact a business.

Benefits of Using the Model

  • Strategic Positioning: Determine the attractiveness and profitability of an industry.
  • Competitive Advantage: The five forces analysis offers insights that can help businesses achieve a competitive advantage.
  • Future Strategic Planning: Understand potential opportunities and threats within the competitive environment and align future strategic decisions accordingly.
  • SWOT Integration: Combine the insights from Porter’s five forces and SWOT. While the five forces model provides a macro perspective, the SWOT analysis is a microanalytical tool, making them complementary in business analysis.

The Porter’s five forces model template is more than just a presentation tool; it’s a strategic framework that has shaped the world of strategy and management. Born from the thoughts of a Harvard Business School professor, it has become an invaluable resource for businesses, big or small, looking to analyze the competition and stay ahead of the competition. Whether you’re in a fast-growing industry or facing intense competition, using Porter’s five forces can help businesses understand the competitive forces at play and chart a path to success.


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