Michael Porter’s 5 Forces Model

This product can only be purchased by members.

Additional information

Aspect ratio


Support language



for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)



Michael Porter’s Five Forces Model is a strategic tool used to analyze the competitive environment of an industry. It identifies five key forces that determine the intensity of competition and thus the profitability and attractiveness of an industry. These forces include the threat of new entrants, the bargaining power of buyers, the bargaining power of suppliers, the threat of substitute products, and the intensity of competitive rivalry. By understanding these forces, businesses can develop strategies to improve their market position and profitability.

Introducing Michael Porter’s Five Forces Model: A Comprehensive Presentation Template

  • Background Information: Developed by Michael Porter, a professor at Harvard Business School, in 1979. It’s a seminal framework in business strategy that was introduced in Harvard Business Review titled, “How Competitive Forces Shape Strategy.”
  • Purpose: Helps businesses understand the level of competition within an industry and devise strategies to gain competitive advantage.

The Components of the Model

  • Threat of New Entrants: How difficult it is for new competitors to enter the market. Key concepts include barriers to entry and switching costs.
  • Power of Suppliers: Measures the bargaining power of customers. It examines how easily suppliers can increase costs.
  • Power of Buyers: Reflects the buyer power in an industry. It checks the ease with which customers can drive prices down.
  • Threat of Substitute Products or Services: Evaluates the potential of alternative products and services that can replace existing ones.
  • Intensity of Rivalry: Reviews the level of competition among existing competitors.

Unique Features of Our Product

  • Compatibility: Designed for PowerPoint, Google Slides, and Keynote, providing seamless flexibility.
  • Aspect Ratio: Standard 16:9, making it suitable for a variety of screen sizes and presentation venues.
  • Customization: Full editable vector shape allows users to tailor the slides to fit their corporate identity or branding needs.

How to Use This Template

  1. Starting With SWOT: Before delving into the five forces framework, begin with a SWOT analysis. While SWOT analysis is a microanalytical tool, it helps in understanding internal company factors.
  2. Dive Deep with Five Forces: Use the five forces analysis slides to explore each of the competitive forces in detail. Remember that one of the five forces can have a larger impact on your industry than others.
  3. Incorporate Data: While discussing topics like market share, be sure to use your company’s data and analysis for accurate representation.
  4. Strategic Decision Making: Based on the industry analysis using Porter’s five forces framework, make informed strategic decisions that can position your firm for success.

Conclusion and Further Reading

  • Further Insights: For a more in-depth understanding, delve into “Competitive Strategy” by Michael E. Porter, which is a staple in every school of management curriculum. It’s also notable that while Porter introduced these concepts, the Yale School of Management and other renowned institutions have expanded upon and complemented his theories.
  • Modern Application: As industries evolve, the five forces can help organizations understand the changing dynamics and adapt. Whether you’re in a fast-growing industry or a mature one, understanding the competitive forces at play remains essential.

Note: Always remember that the analysis may differ depending on the industry group. While Porter’s model provides a general overview, nuances within that industry can influence the forces model as a framework. As a result, always consider industry structure, current competitive strategy, and emerging trends.

Incorporate these insights and utilize the Porter’s 5 forces explained template to elevate your business practice and stay ahead of competition within the industry.


There are no reviews yet.

Be the first to review “Michael Porter’s 5 Forces Model”