Porter’s Five Forces Model

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Porter’s Five Forces Model is a framework used to analyze the competitive intensity and attractiveness of an industry. The model was developed by Michael E. Porter, a professor at Harvard Business School, and it includes five key forces: the threat of new entrants, the bargaining power of suppliers, the bargaining power of buyers, the threat of substitute products or services, and the intensity of competitive rivalry. The Porter’s Five Forces Model is a useful tool for businesses to use when making strategic decisions, as it helps to identify the level of competition within an industry and the potential profitability of entering or staying in that industry.


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