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Pricing Policy, Price Structure and Pricing Strategy

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Additional information

Aspect ratio

16:9

Support language

English

Versions

for Google Slides (PPTX), for Keynote (KEY), for PowerPoint (PPTX)

License

Premium

Pricing policy, price structure, and pricing strategy are critical components of pricing management. A pricing policy is a company’s overall approach to setting prices, while the price structure refers to the specific prices charged for products or services. A pricing strategy is the specific approach a company takes to setting prices, taking into account market trends, competition, and the company’s goals.

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